Developers see a premium sales tool. Buyers see transparency and trust. The name must bridge two worlds without choosing sides.
02
Work globally from day one
Pronounceable in English, French, Hebrew. No cultural baggage. A clean, available domain. The kind of name that travels without a passport.
03
Rooted in architecture, not tech
The name should evoke the craft of building. Not another "prop", "build", "view", or "viz" — those are taken, generic, forgettable. We wanted a word with weight.
04
A word that already exists
A scale model of a building before it exists. Used by architects and designers worldwide. French origin, adopted internationally. It doesn't describe what we do — it is what we do.
Maquette
maquette.co
One word, every language
"Maquette" means a scale model of a building before it exists. A name that needs zero translation — understood from Tel Aviv to New York.
English
Maquette
In Merriam-Webster & Cambridge dictionaries. Standard term in architecture, sculpture, and design.
Hebrew
מקט (Makét)
Direct loanword — used daily in Israeli construction and real estate. Exact pronunciation match.
French
Maquette
Native word — exact match. From Old Italian "macchietta" (small sketch). The original.
Russian
Макет (Makét)
Same root, standard term in architecture and publishing. Universally understood.
Spanish
Maqueta
Same root, everyday usage. Also means a demo recording in music — something you build before the final version.
Italian
Maquette
Adopted from French back into the language that inspired it. Used in architecture and fine art.
German
Makette
Used in architectural and artistic context. Also "Modell" — but Makette carries the premium connotation.
Arabic
ماكيت (Makīt)
Loanword used across the Middle East and North Africa in construction and architecture. Same root, same meaning.
Portuguese
Maquete
Same root, widely used in architecture and urban planning. Brazil is a major real estate market.
Turkish
Maket
Direct loanword from French. Standard term in Turkish architecture and construction.
Dutch
Maquette
Identical spelling. Used in architecture, sculpture, and urban design.
Romanian
Machetă
Same root. Used for architectural scale models and prototypes.
Light & Dark
Animation 01
The Scanner
Windows light up sequentially — like a system scanning, processing, finding your apartment.
Scanning floors...
Animation 02
Thinking
A loading state where the building processes — windows flicker as the system works.
Finding your perfect apartment...
Tap a window
Click a window to select an apartment
Applications
Logo at work
From 16px favicon to full-width banner — the maquette logo scales and adapts.
16px
32px
48px
Favicon
Stripped to essence — building silhouette with just 2 sage windows. Reads at any size.
App Icon
iOS / Android home screen. Full building with base and tree, centered on charcoal.
Social Avatar
LinkedIn, Twitter/X, WhatsApp group. Circle crop — the building reads perfectly.
Yaron Shagal
CTO
maquette.co
Email Signature
Compact, professional. The sage accent line echoes the logo's highlighted floor.