The name
01
Speak to both audiences
Developers see a premium sales tool. Buyers see transparency and trust. The name must bridge two worlds without choosing sides.
02
Work globally from day one
Pronounceable in English, French, Hebrew. No cultural baggage. A clean, available domain. The kind of name that travels without a passport.
03
Rooted in architecture, not tech
The name should evoke the craft of building. Not another "prop", "build", "view", or "viz" — those are taken, generic, forgettable. We wanted a word with weight.
04
A word that already exists
A scale model of a building before it exists. Used by architects and designers worldwide. French origin, adopted internationally. It doesn't describe what we do — it is what we do.